Alpharetta, Georgia-After commemorating Avalon's seventh anniversary in October, North American Properties' leasing team has concluded 13 long-term and short-term deals with local, national and global brands.

New concepts added to the Avalon retail portfolio include Hatley, Lilly Pulitzer, Lovesac, Maker's Market, Nike and Rowan. Avalon’s seasonal pop-up stores include the Atlanta Falcons and United Team stores, Cappai Designs, and the annual holiday market attended by five local manufacturers and merchants.

"Avalon is not only the place the community wants, but also the place the best experiential retail brand wants-this is because our neighbors and tourists from afar continue to show up to support them," partner and senior management Adam Schwegman Say. Vice President of Leasing at North American Properties. "In our product portfolio, we have seen higher foot traffic than ever before, including in Avalon. On Black Friday alone, more than 51,900 shoppers visited the center. When our team enters 2022 The momentum experienced paints a picture of how many brands still value the physical retail space."

As Avalon continues to grow, traditional brands in mixed-use destinations are also enhancing their experience to better serve the Alpharetta community. Last month, True Story Brands transformed Biltong Bar into The Cape Restaurant and Beach Bar, a chic coastal restaurant serving South African cuisine similar to its sister concept Yebo Beach Haus. In November, sportswear retailer lululemon sporta also moved to a larger space along the boulevard, increasing its area by 2,600 square feet.

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