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Shop these clothing businesses online for streetwear, handbags, jewelry and more.

Fashion is not just clothing that we wear on our body, it’s an extension of our personalities, who we are and maybe even where we come from. Whether it’s bold colors and patterns or muted tones with sleek designs, what we wear is so much more than what meets the eye. For these Latinx-owned fashion brands, each founder represents who they are and what they stand for in their unique line of clothing. From graphic tees that say “Latina Power” to mixed metals linked together in a necklace that symbolize dual backgrounds, fashion is a place for voices to be heard — especially in the Latinx community.

With Hispanic Heritage Month commencing is September, it’s a great time to highlight these Latinx-owned businesses, so you can shop and support these brands now and always. But why stop at just fashion? Add a new favorite eyeshadow palette to your beauty bag from Latinx-owned beauty brands or indulge in some self-care products with these Latinx-owned wellness brands loaded with unique finds.

So the next time you want to treat yourself to a new t-shirt, purse, a pair of earrings or need a Latinx-owned gift, check out these fashion brands by Latinx founders that all have something incredible to offer.

Founded by two best friends, LaLa Romero and Natalia Durazo, Bella Doña is a company that celebrates LA culture and style. Shop their matching sweat suits, new Virgencita Unisex Tee or even their Dramatica Varsity sweater. They even have Sweet Street makeup line that features an award-winning eyeshadow palette.

Cut + Clarity is a fine jewelry line that was founded by Argentinian native Mariana Russo Chambers and is based in NYC. This line features personalized jewelry for mother and daughter, special collections made to empower others and many more one-of-a-kind finds!

Cuyana is all about creating high-quality articles of clothing and accessories that allow women to build timeless wardrobe capsules. Founded by Karla Gallardo and Shipla Shah, Cuyana focuses on sustainable practices and providing heritage craftsmanship. From tote bags to dresses and more, each item in their collection is designed to go together seamlessly.

Rooted is sustainability and environmentally conscious practices, Ética brings a wide variety of high-quality clothing to its customers that range from denim to soft knits and more. In addition, they also strive to help the community in several ways. For example, Ética compresses used wash stones into bricks for low-income housing!

From vibrant colors to sustainable practices, FARM Rio is a brand that embodies Brazilian culture and energy. From colorful patterned dresses and tropical swimwear to collabs with Adidas and more, this clothing brand offers high quality items that are also mindful of their Earth. They have even partnered with One Tree Planted which donates a tree for each purchase.

Founders Tiffany Rivers and Marisa de Lecce created a luxury swimwear brand that features slimming designs, high performance fabrics and pieces that never go out of style. Shop their Mommy & Me collection for matching with your little ones, elegant cover-ups for the beach and their best-selling swimsuits with flattering styles.

It all started with the ‘Pink Latina Power Tee’ that got JZD up and running for Jen and Vero. From there, they started to focus on more products that helped them and others feel more connected to their roots. Now you can shop more t-shirts like their ‘Mas Feminismo Tee’, Metiche University tote and more!

Kids of Immigrants was founded by first generation Americans, Daniel Buezo and Weleh Dennis, who created an empowering brand where they could express their life experiences and environment through their clothing line. One of their recent collections is called "This Is For Our Family," which recognizes the sacrifices that immigrant parents made to better the life of their children.

Out of love for making beautiful things with her hands, Mericia started a jewelry business called Melrie. This line features everything from personalized 14k gold items to handmade gem-studded hoops. Each piece is made from a lot of care and passion, so you can feel comfortable and confident when wearing Mericia’s products.

Inspired by life, art and culture, Mi Vida wanted to create a shopping experience for the Latinx community that reflects their lifestyle. From their Frida collection of shirts, earrings and other accessories to their men’s line with graphic tees, you’ll find yourself adding items to your online shopping cart in no time!

Having a mixed cultural background can be a struggle to find where you fit in. Co-founders Ruby and Taylor both share that same experience, which led to a long-lasting friendship and bond – eventually resulting in Mixed Millennial, a company they created that fully represents them. This jewelry company uses mixed metals to create one unique and beautiful piece that serves as a symbol for people who have mixed backgrounds.

Sergio Andrés Mendoza founded Pharaoun to honor all the influential women in his life and those that helped shape him. His collection spans from multicolored rings and stackable band, hoping that these pieces of jewelry make each woman feel special and celebrated.

Puerto Rican founder Rayza decided to start her jewelry line to cope with the stress and anxiety from the pandemic. Now, Rayza sells everything from high quality Boho chic to elegant earrings and more. Best of all, they are affordable for all to enjoy!

Someone Somewhere is all about helping people overcome poverty and creating a wave of change. They work with 200+ artisans across five of Mexico’s poorest areas to help rebuild their communities and improve the artisans’ well-being via fair trade and wages. Shop their everyday wear of colorful backpacks, pocket tees, accessories and more to be part of this positive movement.

Viva La Bonita is a lifestyle and clothing brand that is all about empowering and celebrating Latinx women who are on a mission. Shop their “Allergic to Pendejadas” collection with sweatshirts and mugs to items with self-love message like their “Mujer, You Are Worthy” compact mirror.

Xio by Ylette is a jewelry brand that takes traditional elements and combines them with modern design, creating a unique and beautiful piece of jewelry. These collections span from pieces that celebrate Hispanic heritage to items that embody women’s power and femininity. Plus, they have a monthly subscription box that comes with four to five must-haves, so you can build up your jewelry collection.

Yo Soy AfroLatina all started when founder Bianca Kathryn saw little representation for Afro-Latinx people in her community. With a mission to empower and honor her identity, she created a lifestyle brand, so others can see themselves represented and celebrated.

Founded by Mónica Santos Gil during the pandemic, Santos was born, a bag and clothing company that practices sustainable practices by using cactus-based biomaterial. These chic and unique handbags range in a variety of tote shapes to smaller baguette bags — perfect for a fun night out or everyday use.

Hernán Herdez is a jewelry line that is made from recycled materials, all made by hand in NYC. Melissa Hernández is the art director and designer behind this elegant jewelry line of sterling silver, brass-plated gold pieces and more. You can find everything from sterling silver pearl drop earrings to thick, organic-shaped rings.

Founder Valeria del Rey has created a sustainable swimwear line that is made with recycled materials built to last. They focus on quality, meaning that they work with fewer quantities to ensure that each product is at its best. From their stunning bridal swimwear collection to bikinis and one-pieces — each swimsuit is unique and beautiful.

A Brazilian owned brand that speaks in vibrant colors and detailed embroidery, PatBO is a RTW and swim line that is making their mark in the fashion world. Not only has founder Patricia Bonaldi created several stunning collections, she also opened a school in her hometown for women to learn the practices and techniques to make this kind of clothing. Her lines include everything from embroidered swimsuits to dresses to jumpsuits and more!

After moving to NYC at age 10 from the Dominican Republic, Grisel Paula entered the world of plus-size modeling for big fashion companies. Realizing that plus-size fashion wasn’t up to par with the rest of the fashion world, Rebdolls was born. Rebdolls is a brand that focuses on inclusivity, carrying sizes from 0 to 32 and making fashion for everyone, so all can feel stylish. Shop their wide collection of dresses to special occasion clothing and much more!

When Palomo Nelson and Megan Papay combined forces, they created their dream brand known to be Frēda Salvador. This shoe brand brings together design and function, all made from high quality and responsibly sourced materials. From their unique cutout sneakers to leather shoes made to last for years to come, these shoes are super versatile for work, special occasions or everyday looks.