Photos of women makers and business owners from JuniperMarket's website.

JuniperMarket, International Market Centers’ B2B e-commerce marketplace, will present a curated showcase of women-owned lifestyle brands making their market debuts at Atlanta Market and Las Vegas Market this summer.

Called RISE, the showcase will feature 17 brands and is already live on JuniperMarket. Each brand is led by female makers and artisans selling product with socially conscious values such as being cruelty-free, eco-friendly, handmade, vegan and more.

“Our goal is to bring new voices to wholesale by empowering retailers to stock their shelves with products from women-owned businesses. Some 80 percent of the brands featured in the inaugural RISE showcase are helmed by women of color with founders self-identifying as Asian/Pacific Islander (API), Black and LatinX,” said Vanessa Bruce, vice president of social impact for IMC. “We’re committed to the intersectionality of community and values, and RISE makes it easy for buyers to source values-based brands both online and at market.”

To date, 17 brands have been confirmed for the collective:

The brands will also be presented as a collective at the Atlanta Market and Las Vegas Market temporary exhibits. At Atlanta Market, RISE will be located in Building 3 Atrium, July 13-17. In Las Vegas, the collective will be housed in the Expo at World Market Center Las Vegas Market from July 24-27

RISE is the latest development in IMC’s plan to highlight values-based brands at its physical markets and on JuniperMarket.To date, JuniperMarket has onboarded nearly 200 of the more than 1,000 women-owned businesses selling on the Dough platform, which was founded by Bruce to showcase women-owned brands and acquired by IMC in early 2022.

“The goal of Dough was to direct spending dollars back to women-owned companies to create economic equity,” explained Bruce. “Through integration with JuniperMarket and now the introduction of RISE showcases at Atlanta Market and Las Vegas Market, we offer exponential opportunities to achieve these goals.”

As an extension of the in-person and digital RISE showcases, Bruce will lead a panel of select participants in a discussion about the importance of weighing a brands’ ethics and values when sourcing new vendors and products. Commerce For Good: The Importance of Values-Based Sourcing is scheduled for 10 a.m. on July 16 during Atlanta Market and 2 p.m. on July 24 during Las Vegas Market.

Lenise Willis, editor in chief, and Adelaide Elliott, associate editor, make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more

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