Worldwide jewelry brand Lovisa is headed to Lehigh Valley Mall.

The budget-conscious retailer plans to open on the first level of the Whitehall shopping destination between Francesca’s Collections and the PINK store. Sherry Smith, marketing administrator at Lehigh Valley Mall, told lehighvalleylive.com Wednesday she expects a late 2022 or early 2023 opening.

This will be the first regional site for Lovisa. Maps show other locations in Lancaster and Pittsburgh, Pennsylvania; and in Bridgewater, Edison, Lawrence Township, Wayne, Jersey City, Freehold and Deptford, New Jersey. Additionally, there are multiple locations in New York.

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