Blog: Social Environment/Social Media

Pinterest published its annual holiday gift guide and provided a glimpse of what shoppers are searching for on the app this season.

The list is organized by generation and includes popular searches in categories such as fashion, home and beauty, which come from its internal search data.

For jewelers and retailers, this information may be helpful in marketing plans and last-minute inventory, as well as placing in-demand goods on the front and center of showcases and social media.

According to Pinterest, Gen Z is all about aesthetics, and its appearance is marked as "fairy grunge", which obviously combines the fashion of the 90s with woodland cuisine-think of oversized thrift store sweatshirts with fairy tales, Black combat boots and beaded necklaces. If you have these fairy pendants and Art Nouveau jewelry, now may be a good time to remove them.

In terms of beauty, it is reported that Gen Z likes retro 70s makeup-bright blush and eyeshadow-so it is very likely that they also like 70s style jewelry, because oversized gold jewelry has become popular.

Finally, at home, it is reported that Gen Z likes a down-to-earth aesthetic, "natural elements include plants, gems and tapestries." It is not clear what Pinterest means by gems, but maybe crystals are a gift for shoppers this year.

For millennials in the fashion industry, the "comfortable sweater vest dress" is very popular this year (as a millennial, I can attest to this), it is a perfect match for classic earrings and other early 2000s styles. The trend of millennials in the beauty and home category does not provide jewelers with too many choices. In addition to the demand for candles, candles are usually sold at retail jewelers, so don't hesitate to keep inventory if you want.

According to reports, Gen X is all related to luxury goods-which is good news for jewelry sellers-one of the most popular searches in this segment is men's luxury watches. "Eclectic colors in minimalist decoration" is a popular trend in generation X home furnishings, reminiscent of classic styles of bright enamel jewelry, such as hoop earrings or stacked rings.

Finally, the baby boomers. It is said that baby boomers are looking for antique gold jewelry. This is a simple request, but can be extended to include new large gold jewelry, and retro style is also popular in the home category of baby boomers, so it looks like the style comes from The needs of the past are everywhere.

For the full report, please visit newsroom.pinterest.com.

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